Selery started when a stranger answered an eBay ad and accepted a price meant to scare them off
Jason Taylor was running a family consumer electronics distribution business in Dallas and hired Juston White to sell old inventory on eBay and Amazon (Fulfill.com interview). Then someone answered one of their eBay ads and asked if they could store and ship their products too. Taylor didn't know what to charge, so Taylor told White to quote a high price so the person would go away. The answer came back that the price "sounded great" and could they start on Monday. That was the first fulfillment customer, and within about three months Taylor opened the first Selery warehouse in Addison, Texas. Mark Cuban's company list puts the founding in 2014 and names Taylor and White as founders (Mark Cuban Companies).
Today Selery still prices like a company that wants you to say yes quickly. Its rates are on the website, there's no long-term contract, and you can cancel at any time (pricing page). That's rare, since only 74 of the 292 3PLs on tryfriend.space publish prices online. The trade-offs are that the website says nothing about climate control or hazmat at any warehouse, and independent customer reviews are hard to find.
- Est. price per order
- $14.60
- Days to the average US customer
- 2 days
- Rating
Seven US warehouses ship to nearby customers
Selery lists seven US warehouses, two in Carrollton near Dallas plus Salt Lake City, Algonquin near Chicago, Orlando, Hickory near Charlotte, and Ontario near Los Angeles (locations page). It also lists two in Canada, four in the UK and two in the Netherlands. They say each order ships from the warehouse closest to the customer (Fulfill.com interview).
The network grew from one 15,000 square foot space in Addison to 35,000 square feet, then to 100,000 square feet in Carrollton, and Taylor says it is now approaching 1 million square feet (Fulfill.com interview). Much of that growth comes from buying small fulfillment companies, and the former owners usually stay on to run their sites (Racklify).
The Ontario warehouse came from one of those deals. In May 2025, Selery bought the fulfillment business of Fan of a Fan, an agency that began as the shipping arm for the creator brand Seek Discomfort (Racklify). The deal included three warehouses, which were combined into the new Ontario site.
The locations page gives no details on size, temperature control or hazmat for any warehouse (locations page). So if your products melt or ship as hazmat, ask which warehouse can take them.
Prices start at $1.90 an order
Selery charges $1.90 and up per order under 5,000 orders a month, $1.50 and up from 5,000 to 10,000, and $1.00 and up above 10,000 (pricing page). Each extra item in a box starts at $0.25. Storage is $2 a month per bin or $25 a month per pallet. Postage is billed separately each month, and they say their rates save 10% to 25%. Returns, kitting, FBA prep and custom boxes are quoted one by one, and they offer a free move for brands with 1,000 or more orders.
Selery raised a $325,000 seed round in 2016 (GlobeNewswire). In 2017 Mark Cuban joined a $1 million investment in the company (D Magazine). Its revenue and profits today aren't public.
Early on, Taylor charged flat monthly fees. One grocery client prepaid $30,000 for a year and then more than quadrupled its orders, and Taylor calls it "the very last customer ever to get fixed pricing" (Fulfill.com interview). Selery also pays an outside firm to audit carrier invoices and claim refunds when carriers overbill.
Jason Taylor is the CEO
Jason Taylor is the CEO (Racklify). Ryan Westberg, the CEO of Fan of a Fan, joined Selery's executive team after the 2025 deal (Racklify). The about page names no other leaders (about page). It does say that over 70% of clients are women-owned businesses, that 90% of the warehouse team are first-generation Latin-American women, and that part of the proceeds goes to Help Her Rise, a nonprofit for single mothers.
Taylor says every client has a dedicated account rep and that they often answer "within the hour" (Racklify).
Public reviews of Selery are thin
Public reviews of Selery are thin. The Better Business Bureau has no listing for the company (BBB), and its Fulfill.com profile has no reviews (Fulfill.com profile). Mark Cuban is quoted as a Selery client as well as an investor (Fulfill.com interview). Taylor says one client started at about 1,000 orders a month and now ships 80,000 to 100,000.
It fits small brands wanting public prices
Selery still works like a company that said yes to its first customer before it had a price list. In my opinion it fits a small or growing online brand that wants public prices, no contract and a warehouse near most of its customers. It's a weaker fit if your products need climate control or hazmat handling, because the website doesn't say which warehouses offer them. On tryfriend.space it ranks third on several lists, including the best supplements 3PLs in Illinois and the best food-grade 3PLs in North Carolina.
If you're not sure it fits your orders, my 3PL finder ranks it against every other 3PL using your own numbers.