FulfillPlus started in 2002 when its founder was asked to fix Dr Pepper's fulfillment problems
FulfillPlus says it began in 2002, when Chuck Gleason was asked to solve Dr Pepper's fulfillment issues and started the company to do it (About page). Gleason and Michele owned it, and it was based in Houston near the port. Then in December 2018 they sold it through the broker Benchmark International to the Balwa Group, a company based in Mumbai with holdings in hospitality, real estate and engineering (Benchmark press release). Under the new owners it bought Kuda Express, a Bay Area warehouse and delivery company, in 2023, and put everything under the FulfillPlus name in 2025 (About page).
So today a brand gets a 3PL with warehouses in Texas, California and Pennsylvania, plus local delivery around the San Francisco Bay Area. The trade-offs are that prices aren't public, the website doesn't name who runs the company now, and there are few independent reviews to check its claims against.
- Est. price per order
- $13.80
- Days to the average US customer
- 2.1 days
- Rating
Orders ship from Texas, California and Pennsylvania
FulfillPlus runs three warehouses. The Houston warehouse is at 5670 Guhn Road, and the website says it reaches Atlanta, Chicago and Dallas in two days by ground (Houston page). It also does light manufacturing and component assembly there.
The California warehouse is in Fremont, at 40577 Albrae Street, close to the Port of Oakland (West Coast page). That's the same address Kuda Express used before the merger (Kuda Express site). The website says Fremont has climate-controlled storage, and that its Bay Area delivery service is only offered from there. It also says the Port of Oakland is less crowded than the ports in Southern California.
The Pennsylvania warehouse is in Olyphant, at 1159 Mid Valley Drive (East Coast page). The website says it reaches New York, Boston, Philadelphia and Washington in two days by ground. None of the three location pages give the size of the building.
The website shows badges for hazmat, FDA and transportation compliance, but it doesn't say what they cover or which warehouse they apply to (Houston page).
Prices come by quote with no minimums
FulfillPlus doesn't publish prices, and the Texas page asks you to contact them for a quote (Texas page). The homepage says there are no monthly minimums and no hidden fees (homepage). Contract terms, insurance on lost goods and the shipping software it uses aren't public.
The homepage also says FulfillPlus has more than 15,000 clients and ships 99.99% of orders within 24 hours (homepage). It also shows a Best Mid-Market 3PL 2025 badge from Fulfill.com. The website doesn't explain how those numbers are measured.
The Balwa Group bought it in 2018
Chuck Gleason founded the company and was its CEO when it was sold in 2018 (Benchmark story). Gleason said the broker never pushed them for "a quick decision." The buyer was the Balwa Group, which the press release says was looking to spread its holdings into new markets and countries (Benchmark press release). Who manages FulfillPlus day to day today isn't public, because the website names no leaders (About page).
The founding year isn't consistent either. The About page says 2002, a recent blog post says the company has 25 years of experience (FulfillPlus blog), and a ClickPost guide says it was founded in 2004 (ClickPost guide).
Reviews come mostly from its own website
The homepage shows three short testimonials that praise customer service, accuracy and turnaround time (homepage). The case study page describes work for a Bay Area biotech company, a hydration drink startup and a Fortune 500 client, but it doesn't name any of them (case studies). But the Better Business Bureau has no listing for FulfillPlus in Houston (BBB), so there's little outside the company's own website to go on.
It fits brands wanting both coasts and Texas
FulfillPlus still does the work it started with, which is packing and shipping for brands that make or import goods. It ranks first on the tryfriend.space list of TikTok Shop apparel 3PLs in California (tryfriend.space list). In my opinion it fits a brand that wants warehouses on both coasts and in Texas, and that sells in the Bay Area, where Fremont can deliver locally. It fits less well if you want to see prices up front or know who is in charge before you sign.
If you're not sure it fits your orders, my 3PL finder ranks it against every other 3PL using your own numbers.